Off the Hooke Restaurant

The concept of this fictional food-allergy friendly restaurant revolves around my personal experience of having food allergies and never dining in restaurants. Inspired by the street artist, David “Meggs” Hooke and the controlled chaos of his work, I created and manipulated hand made spray paint textures to use throughout the identity. This system consists of branding, gift cards, iPad menu, responsive web design, large scale graphics, and beer packaging.

Brand Identity & Concept Development